Hi my name is Rich Seidel and I am the founder and owner of Surf City Recovery. Our mission statement is “To Inspire the Courage to Change our motto is “Constant thoughts of others, and how we can help them meet their needs” and our Vision is to “Create Healthy Lifestyles”

“We live Life at Surf City Recovery, were more than just an addiction treatment recovery center we are a “LIVING LIFE CENTER” 

Lori Seidel | Executive Manager

Lori Seidel is the Executive Manager covering all of the administration and Human Resources duties at Surf City Recovery. Lori comes from a background of over 20 years’ experience in Banking and Mortgage Lending Industry. She has exceptional organizational skill and thrives in an office environment. Lori has personal experience with her own recovery, and with her sober lifestyle is dedicated to helping others learn how to start a new life in recovery.

“I am blessed to be doing what I love along with working in the recovery field, I have found the perfect place at Surf City Recovery.”

LisbethBeth” Schroeder LCS 19148

Clinical Program Director

I am so excited to be a part of Surf City Recovery for many reasons. But primarily because we share the same philosophy; that people can and do recover from a seemingly hopeless state.

I have been a Licensed Clinical Social Worker for over 17 years with a passion for treating addictions with individuals, couples, and families. Before joining Surf City Recovery, I gained extensive experience working in drug and alcohol residential rehab programs, with victims of crime, trauma, domestic violence, mental health as well as legal issues. For well over a decade I was a treatment provider in the Collaborative Courts programs in the County of Orange. Additionally I have much experience with co-occurring disordered populations. One of my favorite works is the many group therapy trainings I have conducted for both licensed staff as well as interns. I have absolutely cherished the extensive experience supervising trainees and interns working on their required hours toward licensure.

My undergraduate degree was earned at California State University Fullerton where I received my Bachelor of Science degree in Human Services. I earned my Master’s degree in Clinical Social Work at the University of Southern California, with a mental health concentration. Appreciatively, I also have a background in medical social work. I have much training and work primarily in cognitive-behavioral, experiential, and solution-focused therapy to conduct my work with clients. Even though it can be misunderstood, my theoretical underpinnings are eclectic and utilize best practices, tried and true for each individual.  I take great pride and honor in witnessing clients as they progress and recover. I am zealous believer in being a true agent for change with any and all clients, while recognizing each individual as unique and capable of self determination.

Johnnie Peeples| Catc II 198992-1

Johnnie Peeples Jr. From Ft. Pierce Fl. Married to my best friend Carla Mary Peeples. I have two beautiful children and two dogs named Luckie and Bubba. I’m a Marine Veteran. Private personal trainer and CATC-II Addictions Counselor of 7 years.  I have an AA degree with emphasis in Pyschology and a BA degree in Applied Business Mangement. I love the Lord and helping men make the internal changes required to maintain a sense of value and worth while maintaining their sobriety and reconciling with their families.


Case Manager | B.A., radt-1

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